• Identity System: Paul Perea and the Witches of Arroyo

    If you like your novels with paranormal infused chills, we recommend the Witches of Arroyo trilogy from Paul Perea, our latest brand identity system project. Paul is a Minnesota-based author who writes novels inspired by the lore of his native New Mexico. the first novel in his Witches of Arroyo trilogy, The First Circle, is available from Amazon.com. Birch + Wolf developed a set of personal logos for Paul to use on his soon to be updated website and in future marketing efforts. We also developed a logo for the trilogy with a three-feathered circle. The number three is symbolic of several elements of Paul’s storyline and holds mythical importance…

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