Occasionally it is simply time for bit of a refresh. It was recently that time for Paramedic Systems of Wisconsin (PSOW) and the organization’s logo. With Ben – Birch + Wolf’s co-founder and Brand Design Lead – being an EMT-Paramedic himself, we enjoyed the chance to develop a new PSOW logo. We were able to keep a bit of a retro touch via the ambulance model and design. The rest of the logo represents the modern organization PSOW is today. Design highlights include: The logo takes on the shape of a badge typically worn by paramedics. The introduction of the PSOW acronym absent from the old logo. Making Wisconsin a…