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No shortage of opinions when it comes to brands.
We are fans of regularly checking in on Brand New, the website from UnderConsideration that features recent corporate rebrands and of course plenty of commentary. www.underconsideration.com/brandnew What’s fascinating about the commentary is that it goes way beyond “nuts and bolts” feedback from other actual designers and those that generally care about visual design. Logo designs are now “reviewed” by customers, potential customers, partners, and everybody else. The level of critique that brands face today seems to clearly confirm that many people actually identify with and feel a connection to their favorite brands (remember the flap over the new logo from The Gap® that forced the retailer to backtrack?). For business…