We’ve prepared the Birch + Wolf Workflow document to give you an overview of what you can expect when you partner with us on brand. Developing an authentic brand starts with gaining a common understanding of your business and the story behind it. From there, we outline a project to meet your needs and it’s time to get creative. We aim to provide concepts and refine them based on your feedback whether it’s a name or visual brand elements. Once we have your brand identity ready, we deliver the package that sets you up to visually tell your story. A brand page to guide your future marketing efforts, high-resolution images…

We recently crafted a brand identity that is both personal quirky and reflective of the quality craftsmanship and creativity of Dave Boettcher (a.k.a. Grandpa Frog). Dave builds one-of-a-kind tables, shelves, signs, and other unique wood products in his spare time. With the vividly colored tree frog as a base, we added Dave’s trademark glasses and the tuft of hair that is a telltale sign he is hard at work on a project. We also captured his commitment to his craft via a wood grain in the lettering, the period created by an angle cut in the “G”, and the screwheads separating the letters in “DZINES”. View the full backstory for…

To simplify the concept and describe the major advantages of branding, we’ve created the brief Birch + Wolf Quick Guide to Branding for Small Businesses. Branding can sound complicated or even intimidating, but it doesn’t have to be either of those things. Instead it should be fun and stress-free. It is all about capturing the essence of your business…why you exist, what you’re all about, and how you stand apart from others in your market. Spending a bit of time to establish a strong brand identity can set your business up for growth and simplify your marketing efforts. That strong brand identity serves as a good reminder, whenever you may…

All elements of a visual brand identity are important. We believe that color seems to be one that gets overlooked or not given enough consideration. There are plenty of resources available that get into the psychology of colors and what colors symbolize in various cultures. Those are definitely worth a look and your consideration. But colors can also have personal meaning, a localized meaning, or any other sort of meaning to you as a small business owner and entrepreneur. If you can integrate your color choices with your overall brand story, the meaning of your colors can be even stronger and have more resonance with your customers. Put another way,…