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Identity System: Paul Perea and the Witches of Arroyo
If you like your novels with paranormal infused chills, we recommend the Witches of Arroyo trilogy from Paul Perea, our latest brand identity system project. Paul is a Minnesota-based author who writes novels inspired by the lore of his native New Mexico. the first novel in his Witches of Arroyo trilogy, The First Circle, is available from Amazon.com. Birch + Wolf developed a set of personal logos for Paul to use on his soon to be updated website and in future marketing efforts. We also developed a logo for the trilogy with a three-feathered circle. The number three is symbolic of several elements of Paul’s storyline and holds mythical importance…
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A Blooming Identity for Aspire CPA
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Birch + Wolf Brand Babble: Red, White, and Blue
We have plenty of thoughts about brands, so why not share. Inspired by the 4th of July, we discussed red, white, and blue visual identities. In this first edition of Birch + Wolf Brand Babble, Ben and I each pick four brand identities effectively using the colors of the U.S.A. and France too(!) as you’ll see from our choices. Without further ado, let’s get to the picks. Ben’s Pick #1: Montreal Alouettes (Canadian Football League) Red, white, and blue are associated with both France and the U.S. on a global scale. The Alouettes rightfully embrace Montreal’s French heritage with a color scheme that stands out in a land filled with…
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A Logo Refresh for Paramedic Systems of Wisconsin
Occasionally it is simply time for bit of a refresh. It was recently that time for Paramedic Systems of Wisconsin (PSOW) and the organization’s logo. With Ben – Birch + Wolf’s co-founder and Brand Design Lead – being an EMT-Paramedic himself, we enjoyed the chance to develop a new PSOW logo. We were able to keep a bit of a retro touch via the ambulance model and design. The rest of the logo represents the modern organization PSOW is today. Design highlights include: The logo takes on the shape of a badge typically worn by paramedics. The introduction of the PSOW acronym absent from the old logo. Making Wisconsin a…
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Screwdriver – A Closer Look at Creating the Poster
Birch+Wolf specializes in branding and creating unique identities for small businesses and startups that stand out in the crowd. When we were approached by The Primal Group to create a poster for a short film (or “one sheet” as they call it in the biz), our obvious response was…YES! We have worked with them in the past by creating their logo. The Primal Group coming back to us says a lot about their trust in our abilities. In addition to creating identities we strive to build long lasting relationships with our clients. Research is always the place where we start our process. Watching the short film first seemed obvious. The…
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A Blooming Identity for Aspire CPA
We thoroughly enjoyed getting to work on the brand identity for Aspire CPA LLC, a new firm focused on small businesses in Sun Prairie, WI. With the client’s vision for supporting small businesses, we saw a great opportunity to develop an identity that stands out from the crowd. That, and a chance to demonstrate accounting brands don’t have to be boring. The inspiration for the logo icon is the bloom of a papyrus plant. Papyrus both pays homage to the long history of the accounting profession and reflects the idea of growth and vitality. The icon itself serves a dual purpose. At first glance, it takes the form of a…
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Identity System: Paul Perea and the Witches of Arroyo
Brands. Naturally.
