Aspire CPA is a business located in Sun Prarie, Wisconsin that provides accounting, tax and consulting services. 

LOGO – The logo begins with an icon inspired by the bloom of a papyrus plant (early accounting records were kept on papyrus) that symbolizes growth.  Tilted to align with the “A” in the wordmark, the papyrus leaves create a crosshatch that takes the form of a modern ledger with rows and columns.  The vibrant green icon color pays further homage to the papyrus and economic growth.

The “A” in Aspire lacks the horizontal line to give the appearance of an upward arrow that captures small business owners’ aspiration for growth.

COLOR FLEXIBILITY – For flexibility in various applications, the logo can be used with inverted colors (colored backgrounds) and in black/white/gray iterations.

SECONDARY LOGO – The papyrus/ledger icon with the “A” from the wordmark can serve as a standalone logo for use on apparel, paper, etc. as the company becomes more well known.