Brand Identity for “Grandpa Frog” is Personally Quirky
We recently crafted a brand identity that is both personal quirky and reflective of the quality craftsmanship and creativity of Dave Boettcher (a.k.a. Grandpa Frog). Dave builds one-of-a-kind tables, shelves, signs, and other unique wood products in his spare time.
With the vividly colored tree frog as a base, we added Dave’s trademark glasses and the tuft of hair that is a telltale sign he is hard at work on a project. We also captured his commitment to his craft via a wood grain in the lettering, the period created by an angle cut in the “G”, and the screwheads separating the letters in “DZINES”.
