Branding for Small Businesses: Quick Guide

To simplify the concept and describe the major advantages of branding, we’ve created the brief Birch + Wolf Quick Guide to Branding for Small Businesses.

Branding can sound complicated or even intimidating, but it doesn’t have to be either of those things. Instead it should be fun and stress-free. It is all about capturing the essence of your business…why you exist, what you’re all about, and how you stand apart from others in your market.

Spending a bit of time to establish a strong brand identity can set your business up for growth and simplify your marketing efforts. That strong brand identity serves as a good reminder, whenever you may need one (and we all do as entrepreneurs), of why you’re pouring your heart and soul into building your business.

Feel free to take a spin through the document to find:

• Our definition of brand (everyone has to have one!)
• The key elements of a brand identity
• A simple equation for brand development
• Our example of a purposeful brand story
• The advantages to building your brand identity
• Brand principles for long-term success
• An overview of our workflow for brand development

The content in this guide reflects our own journey in developing our very own Birch + Wolf brand. We hope you enjoy the quick read and are as inspired as we are to design a brand identity that captures the essence and uniqueness of your business.

Happy branding!