PRIMARY – Sun Prairie West is a brand new high school.  When Birch+Wolf was brought into the process the name and colors had already been selected.  Our goal was to create a unique and bold wolf logo that would stand out in the crowd.  It was requested that the wolf have a closed mouth who is intimidating through fierce eyes.  A light blue “W” to represent “West” has been integrated into the design to further personalize the logo. 

WORDMARKS – The wordmark needed to match the clean and bold look of the logo.  Some sharp edges to match fierce wolf were a must.  The utilized font selected was created by the talented designer Jeremy Nelson (who is also responsible fonts and marks utilized by pro sports teams).