PSOW (Paramedic Systems of Wisconsin) is non profit organization that brings about education and awareness to to all things EMS.  All of this info culminates through an annual conference.

LOGO – The original logo desperately needed an update and refresh.  Aside from a request to maintain an ambulance in the logo, B+W was given a green light to go in any direction.  A new version of the ambulance was created with an emphasis on it being bold and modern.  “Paramedic Systems of Wisconsin” is very difficult to read in the original.  Along with the ambulance the name needed to be prominent.  The organization is widely known as “PSOW” and highlighting that in the new logo will help people connect it to the new logo.  Private ambulance companies and fire departments are responsible for all EMS services.  Badges and patches are common in their uniforms and logos.  A similar thought was applied in creating a badge style shape for the new logo that would be a connection to the profession.